When the dinosaurs were giant earth-bound creatures, an asteroid fell from outer space and wiped out their kind (allegedly). Digital transformation is coming and will present a similar risk to Dinosaur businesses if they don't adapt! In these days of intense technological disruption, many companies are finding themselves unable to keep up with the changes. In a few years' time, some may be studied by business "archeologists" as those dinosaurs that went extinct due to too much Pace in Their Industry's Transformation! Luckily for these dinosaur businesses, though, technology has the power to transform nearly any industry on earth, even those that we didn't think could change.
This is the era of digital transformation. The world is changing, and so are the ways in which people do business. With this shift towards Digital Transformation, the choice of whether you want your company on top of this wave will drive your thinking and can help you continue thriving for years into the future! We've looked at some examples of companies that managed their transformation well by taking lessons from past successes and opening a new page of evolution for their development.
Netflix
Netflix has been around for a long time, but it was not until they shifted from mail-in orders to cloud streaming that their business strategy really took off. The reason? Instant satisfaction! When we can spend hours choosing from various episodes of original content and have everything delivered straight away without having to wait days or weeks. This digital transformation put Netflix at the top of the food chain and completely erased video stores from the business world. It is odd to imagine that Netflix, the streaming powerhouse, had a business strategy based on direct mail just a decade ago.
This example clearly demonstrates how shifting away from traditional delivery methods can allow companies opportunities like increased customer retention rates, less environmental strain on delivery systems, increased operational efficiency and less inventory burden.
In 2022 Netflix continues to spend a lot of time and effort improving its recommendation system. In areas where network capacity is limited and data is costly, there is also a lot of effort being allocated to enhance viewing quality. Netflix has been able to efficiently employ technology to achieve its commercial goals and become an exceptional case of successful digital transformation.
Uber
If we look for a dinosaur analogy for Uber, it would be Titanosaurus. Why? Titanosaur has a long neck and can see upcoming things before anyone else.
Tesla
Among all other dinosaurs, Tesla would be Stegosaurus – one of the friendliest dinosaurs ever discovered.
LEGO
Lego is a Therapoda dinosaur. These dinosaurs survive in communities, which explicitly describes LEGO's digital transformation path. This brand is built on a mutually beneficial relationship with its clients.
Takeaways
The business dinosaurs of today may be in tomorrow's museums – a relic of a different time. As technology continues to disrupt and transform industries, companies are being left in the dust by rapid changes that leave them obsolete before their time - with no chance for recovery or survival because it was too late when they realized what happened.
The pace at which business environments change has never been faster than right now: digital technologies drive transformations so drastic only those who can keep up suffer from its effects on profitability; markets become obsolete due entirely too much disruption within them all together. The Digital Transformation era is already here, and it is for you to decide whether your business is going to the future or going to wait for the extinction in the Jurassic world.