Well isn't this exciting! Last week, Apple unveiled the all-new Vision Pro, a Virtual and Augmented Reality (VR/AR) headset that looks closer to our imagined future. While we covered the possibilities of VR in a previous blog, Apple's new enabling technology has sparked a lengthy discussion with our team, and we're here to share our thoughts with you!

Is Apple's Vision Pro poised to redefine the AR/VR market as we know it? While still attached to a battery, it removed the clunky joysticks and replaced them with intuitive hand gestures and precise eyeball tracking. Apple's presentation showcased promising features such as projecting a movie screen, engaging in lifelike Facetime conversations (not cartoon-like avatars), and effortlessly multitasking while having a culinary adventure. This isn't just a regular headset—it's a gateway to a new dimension of possibilities (infused with Apple's signature design magic). You can even use it as a secondary or tertiary monitor, shoot immersive videos, and relive those moments later. 

But what does this mean for the future? What use can it be besides another Netflix machine? (ahem, iPad users...) Here are some we could imagine:

For game designers, the Vision Pro could further enhance their design experience. Using tools like Blockade Labs, which allows you to draw simple lines in a virtual space and use AI to generate highly detailed game-like environments, designers could easily maneuver through the virtual space and add intricate details that bring their imagination to life. This means faster game environment creation and quicker edits, streamlining the production process.

Imagine being on the set of a major production like Star War's "The Mandalorian." You might be surprised to learn that designers already use Unreal Engine to manipulate environments in real-time (such as lighting or moving a boulder from one place to another) using tablets or laptops. Actors would be in front of a massive screen projecting these scenes, skipping much post-production work. With the Vision Pro, set designers could be empowered to create even more immersive experiences, view what the camera sees in real-time, and bring new heights to visual storytelling.

The first use case we could think of regarding business adoption was warehousing and logistics. Warehouse workers can instantly scan barcodes (by looking at the code and tapping their fingers), count shipments (by scanning a truckload of goodies with the front camera), and seamlessly integrate with the logistics system, all through this cutting-edge headset. If true, it could enhance accuracy, reduce errors, and shed off a few seconds of processing per package. Wouldn't that make sense to incorporate it into their business?

Forget same-day delivery; same-hour delivery may be closer in reach than we think.

Following the footsteps of the Apple II computer (which revolutionized education in schools), Vision Pro could expand the ways we learn. Students could travel through time and visit virtual historical sites, conduct interactive experiments, and explore distant lands, all from the comfort of their classrooms. If this means more engaged students and efficient learning, we could see more schools investing in these machines as new learning materials become available.

In the operation room of the future, surgeons may be equipped with real-time AR overlays that show patient vitals, close-up pictures of the area they're operating on, and virtual guidance that shows important arteries to avoid. While this may just be our wild speculation, Vision Pro could potentially help intricate surgeries become more precise and improve patient outcomes, especially when paired with robot surgeons!

Its ongoing evolution and industry adoption would fuel Vision Pro's journey toward critical mass. Shedding weight and improving ergonomics, the headset aims to become lighter and more comfortable, ensuring broader accessibility.

As businesses recognize VR's potential business function, the headset could power a fleet of super employees, unlocking new efficiencies. The Vision Pro could become an indispensable tool for forward-thinking organizations, from warehouses to media.

However, the Vision Pro must seamlessly integrate into everyday life to truly reach critical mass. Imagine a future where it effortlessly blends into our routines, becoming an essential part of communication, entertainment, productivity, and education. The Vision Pro aims to enhance and enrich our experiences, making it an extension of ourselves.

Our team's discussion about Apple's Vision Pro has left us optimistic and inspired, excited for its promising future and its possibilities. As we conclude this thought-provoking journey, we invite you, our readers, to let your imagination soar and embrace your creative spirit. 

We hope our insights have sparked new ideas and possibilities within. We invite all builders to take action and create beautiful applications for the Vision Pro, and if you an idea that could put a dent in the universe, see if we can help you with our in-house innovation incubator, Diamond Labs.

See you there!